At MTB Essentials Co, your privacy matters.
This page explains what information we collect, how we use it, and the choices you have.
Information We Collect
We use cookies and analytics tools to help us understand how visitors use this website and to improve your experience. This may include:
- Google Analytics – basic, anonymised traffic data (pages visited, time on site, device type, etc.)
- Affiliate tracking – cookies from Amazon and other retailers to track purchases after you click our links
- Ad performance data – if ads are used in the future (e.g., Google AdSense)
We do not collect or store names, email addresses, or any personally identifying information unless you voluntarily submit it through a form.
Affiliate Links
MTB Essentials Co uses affiliate links, which means we may earn a small commission if you click a link and make a purchase — always at no added cost to you.
These commissions help support the site and allow us to continue recommending genuine, trail-tested MTB gear.
Affiliate programmes we may participate in include:
- Amazon Associates
- Other MTB or outdoor retail affiliate programmes
Amazon may place cookies to track traffic and purchases.
For more information, visit the Amazon Privacy Notice.
How We Use Cookies
Cookies help us:
- Understand which content riders find useful
- Improve site performance
- Ensure affiliate links track correctly
- Deliver relevant content and ads (if ads are used later)
You can disable cookies at any time through your browser settings.
Third-Party Services
We only use trusted, reputable third-party services, such as:
- Google Analytics / Google Ads
- Amazon Associates
- Other affiliate platforms
These services may collect anonymised browsing data to help us monitor site performance and affiliate conversions.
We never sell, share, or store personal data.
Your Choices
You can:
- Turn off cookies in your browser
- Use an ad blocker
- Opt out of personalised ads via Google settings
- Choose not to click affiliate links
The site will still work fully regardless of your choices.
Updates to This Policy
We may update this policy occasionally as we add new features or services. The latest version will always be available on this page.